Show, don’t tell — create sites that do the talking for you

Marco Cornacchia, a product designer at Figma, emphasizes the importance of a standout portfolio in showcasing skills and connecting with potential clients, as discussed at Webflow Conf 2023. He highlights three main strategies: showcasing work with interactive elements to allow users to experience designs firsthand, integrating personal elements in the "About" section to add a human touch, and focusing more on execution than ideation by spending 70% of his time building in Webflow after initial design exploration in Figma. Marco's approach demonstrates how a well-crafted portfolio can effectively communicate both professional expertise and personal interests, making it a powerful tool in career growth and client engagement.