Programmatic SEO: how to create 300 landing pages in a week

In an effort to rapidly generate over 300 landing pages targeting long-tail keywords related to "best Shopify apps," DelightChat employed a strategy known as programmatic SEO, similar to that used by companies like Tripadvisor and Nomad List. Instead of the traditional method of manually writing content for each page over several months, the team automated the process using Webflow's CMS API to crawl data, categorize and tag it, and then create and populate pages efficiently. The project involved structuring two CMS collections—one for individual Shopify apps and another for landing pages featuring multiple apps—using Webflow's multi-reference field feature to link data between collections. This approach allowed the team to leverage Webflow's design capabilities and CMS features to maintain a consistent visitor experience, enable marketing-driven design changes, and ensure SEO optimization with unique meta titles and descriptions for each page. As a result, the initiative significantly increased the site's search impressions and demonstrated Webflow's potential for supporting scalable programmatic SEO projects.