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Introducing the Adobe Marketo Engage App for Webflow

Blog post from Webflow

Post Details
Company
Date Published
Author
Blaire McClure
Word Count
415
Language
English
Hacker News Points
-
Summary

Webflow has launched the Adobe Marketo Engage App, an integration aimed at enhancing the synergy between brand experience and marketing automation by embedding Marketo forms directly into Webflow sites. This move addresses the challenge of disconnected systems in modern marketing stacks, where websites often depend on fragile integrations or require extra developer support to manage lead data. The new app allows marketers to design and style Marketo forms within the Webflow Designer without needing custom CSS, providing a live visual preview and preserving full Marketo functionality upon publishing. This initiative signifies a deepening partnership between Webflow and Adobe, both of which aim to equip marketers with tools to streamline workflows, boost campaign performance, and minimize operational risks. The integration reflects a commitment to enterprise-grade security and performance, presenting a seamless experience for users and highlighting the potential for further collaboration between the two platforms.