How visual development transforms marketers and designers into citizen web developers

Modern web development is being transformed by the advent of low-code and no-code platforms, enabling non-technical individuals, termed "citizen web developers," to take on roles traditionally reserved for technically skilled teams. These platforms allow marketers and designers to build, launch, and modify web experiences independently, fostering a deeper connection to their projects and providing greater freedom and flexibility. As a result, businesses can reimagine team structures and roles, allowing engineers to concentrate on complex, high-impact tasks rather than minor site changes. This shift encourages companies to continuously evaluate and optimize their processes to enhance efficiency, reduce complexity, and break down organizational silos, ultimately focusing on high-value projects and improving the delivery of engaging user experiences.