How Upwork builds complex landing pages with Webflow CMS

Flow Ninja collaborated with Upwork to streamline their web content management by implementing Webflow CMS, addressing the challenges Upwork faced with their previous setup that was cumbersome and slow. The new system enables real-time updates and page creation without the need for engineering support, allowing for swift compliance with brand updates and content changes. This transition was essential for Upwork's marketing team as they previously relied heavily on engineers for even minor updates, which involved a lengthy process through Jira. Webflow CMS was structured with multiple smaller CMS components that can be referenced in a main CMS, facilitating easy updates and content management. As a result, Upwork's marketing team can now efficiently manage and publish content, optimizing their workflow and enhancing real-time marketing capabilities.