How to grow a successful design team: Advice from MURAL’s head of brand and creative

Jessica, a design leader at MURAL, successfully expanded her design team by approaching its growth as a design project, leveraging research, collaboration, and visual tools to plan and execute the team's structure. Initially assessing the company's creative demands, she identified the necessary specialties and organized them using MURAL's visual collaboration tools, creating a dynamic org chart that facilitated targeted hiring. Emphasizing a collaborative work environment, Jessica sought diverse, humble candidates capable of thriving in a distributed team and ensured that the team had space for independent creative exploration, leading to innovative projects like an interactive landing page which energized the team and received positive customer feedback. To maintain team cohesion, she established unstructured Zoom sessions for informal connection, fostering a strong sense of community and culture within the remote team.