How to add Google Analytics to a website
Blog post from Webflow
Google Analytics is a widely used web analytics tool that allows users to collect and analyze data to make informed design and marketing decisions, with 85.9% of websites using known traffic analysis tools employing it. The software is favored not only for being free but also for its robust capabilities. To install Google Analytics on a new website, one must first create an account using a Google account, set up a Google Analytics property by entering business information and agreeing to the terms of service, and then add the tracking code to the website. This involves obtaining a measurement ID for the website platform, either web or mobile, and integrating this ID into the website’s code, often facilitated by site builders like Webflow, which offer straightforward integration options. Proper installation requires careful placement of the Global Site Tag code within the <head> section of a website's HTML.
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