How collaborative web development helps teams build better websites, faster

Organizations are experiencing significant improvements in web development by adopting collaborative processes that integrate marketing, design, and engineering teams, as evidenced by Dropbox Sign's ability to produce content over a hundred percent faster. This integrated approach eliminates silos, fosters a shared language, and allows for more effective teamwork, enabling team members to understand and support each other's work better. At Dropbox Sign, embedding a web developer within the marketing department has enhanced context and ownership over projects, allowing developers to follow campaigns from inception to completion and directly see the results of their efforts. Furthermore, modern tools empower marketers and designers to manage web projects independently, reducing bottlenecks and allowing for quicker updates and launches. By utilizing a visual-first CMS, engineers can establish a flexible page structure, while marketing teams can independently create pages, leading to more efficient and targeted content production, as demonstrated by the success of Dropbox's resource center.