How BC Women’s Health used Webflow to fight gender inequity

BC Women's Health Foundation, committed to equitable healthcare access for women, launched the Unmasking Gender Inequity Report to highlight COVID-19's socio-economic impacts on women's health, such as increased caretaking responsibilities and job loss. To amplify this initiative, they collaborated with the digital agency POWERSHiFTER to create an interactive microsite using Webflow, chosen for its customizability, scalability, and rapid deployment capabilities. The microsite aimed to transform the report into a movement by engaging viewers with its flexible design that allowed for easy updates and storytelling focused on the challenges women faced. POWERSHiFTER's choice of Webflow facilitated quick adjustments and stakeholder buy-in, ensuring that the microsite effectively showcased critical data and narratives, thereby enhancing the report's impact.