Google tag gateway: Now on Webflow
Blog post from Webflow
Webflow now supports Google tag gateway to route conversion data through a site’s first-party infrastructure, aiming to provide more complete and resilient campaign signals without manual configuration. Sites already using Webflow’s native Google tag integration can activate the feature by republishing, while new sites can install a native Google tag quickly and sites with custom-coded tags can migrate them to Webflow’s integration panel. Webflow says the gateway can improve measurement, with adopters reporting an average 14% conversion uplift and up to 7% lower cost per acquisition, while also providing confidential computing for added data security and transparency. The automated feature is available only for Webflow-hosted sites; exported or self-hosted sites must use Google’s manual setup process.
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