Get to know accessibility advocate Alexa Heinrich

Alexa, a social media marketer, graphic designer, and accessibility advocate, has dedicated herself to making social media content accessible to everyone. Her interest in accessibility began when she learned about alt text, which describes images for those using assistive technology, and found a lack of resources specific to social media. Driven by her experiences working with educational institutions, Alexa felt a strong imperative to ensure content was accessible to all, which led her to conduct extensive research and share her findings through a book and her website, Accessible Social. Her advocacy gained significant attention during the "Potato gate" incident, where she publicly criticized Taco Bell for not captioning a promotional video, prompting the company to rectify the oversight. Alexa continues to promote accessibility by providing resources and advice on her website and encouraging the integration of accessibility into social media workflows, advocating for making it a standard practice rather than an afterthought.