From freelancer to founder: an interview with Webflow's CEO Vlad Magdalin

Vlad Magdalin shares insights from his journey as a freelancer and how it inspired the creation of Webflow, a tool aimed at simplifying web design for both freelancers and agencies. Initially starting as a graphic designer to fund his startup, he faced challenges related to undervaluing his work and inconsistent income, which led him to collaborate with his brother Sergie. Together, they realized the need for a solution that would streamline the web design process, avoiding the repetitive and tedious tasks associated with platforms like WordPress and Drupal. This realization led to the development of Webflow, transforming their agency into a product-focused company. Vlad emphasizes the importance of understanding the value of work, learning from industry practices, and having mentorship to navigate the complexities of freelancing effectively. His experience highlights the common struggles freelancers face, such as pricing and project management, and underscores the potential of innovative tools to alleviate these challenges and create more efficient workflows.