Everyone’s a designer: how to collaborate smarter

The text emphasizes the importance of collaboration in the design process, highlighting that while not everyone may hold the title of "designer," everyone has a stake in the project's success. It advocates for inclusive brainstorming sessions where diverse perspectives contribute to more innovative and varied ideas, which can be particularly valuable during project kickoffs. The narrative underlines the necessity of integrating real content early in the design to achieve a more accurate representation of the final product, ensuring smooth collaboration between content specialists, designers, and developers. It further suggests that involving people from different departments not only enriches the creative process but also fosters better communication and understanding across various roles, ultimately leading to a more cohesive and efficient project execution.