Designing at the edge of craft and code: Inside Webflow’s AI-powered product design team

Webflow's design team is redefining how they integrate artificial intelligence (AI) into their workflows, emphasizing not just speed but also creativity and authenticity in their design processes. Senior Product Designer Jeff Jean-Baptiste shares insights into their approach, highlighting the use of AI tools like Cursor for prototyping, which allows designers to focus on creating dynamic, interaction-rich experiences without the constraints of static tools. This method enables designers to make decisions based on real behavior and improve communication across the team, supported by a streamlined Figma organization system and effective stand-up meetings. The team values clarity, curiosity, and intentionality, aiming to enhance creative capabilities while maintaining alignment in a fully distributed environment. By sharing their experiences openly, they hope to contribute to a broader understanding of how AI can elevate design practices and support Webflow's mission of democratizing development.