Democratizing search technology — by bringing it to Webflow

Focusing on relevance, performance, and indexing controls, the text outlines the advantages of using Elasticsearch as a search technology, emphasizing its ability to deliver more relevant search results compared to simple database searches. By integrating Elasticsearch with an existing robust hosting platform, the service offers scalable querying and indexing without requiring users to set up their own search backend. The text elaborates on the complexity of web search, explaining the processes of parsing and stemming content, storing data for efficient retrieval, and ranking results based on relevancy scores. Elasticsearch, built on Apache Lucene, is highlighted for its industry-leading relevance capabilities and natural language processing features, making it the preferred choice for major platforms like SoundCloud and The New York Times. Despite its complexity, integrating Elasticsearch with existing infrastructure can make it accessible to users, enhancing search functionality while maintaining control over visual design.