Create a memorable first impression with website splash pages: What to include + 4 examples

Splash pages serve as introductory web pages that set the tone for a website by providing critical information or establishing a brand's presence before visitors access the main content. Unlike landing pages, which are designed to drive conversions through specific calls to action, splash pages focus on creating a memorable first impression, guiding user preferences, ensuring compliance, and making announcements. They are particularly useful for brand engagement, language selection, legal disclaimers, and highlighting promotions, but they can also act as a barrier by adding an extra step before accessing core content, potentially leading to user frustration. To create an effective splash page, designers need to focus on clear and compelling visuals, concise messaging, a responsive layout, and an option to skip directly to the main site, ensuring a positive user experience without compromising site performance.