Crafted Studios’ journey to running a human-focused agency

Crafted Studios was founded by Dexter Washington with the intention of creating a human-focused web design agency that emphasizes creativity, quality, and employee well-being over profit-driven pressure. Dexter, who transitioned from a marketing career to graphic and web design, joined forces with Chris Loggins, a Webflow expert with years of experience, to build an agency where the team has the autonomy to creatively express their ideas and deliver custom, high-quality websites tailored to each client's unique needs. Recognizing a gap in the market for affordable web solutions for small businesses, they launched Crafted Essentials, offering simple, cost-effective website packages to underserved communities. This initiative allows the team to balance their passion for helping small businesses with a structured approach to project timelines and pricing. Success stories like Sustainability Champions highlight the positive impact of Crafted Essentials, with increased website traffic and engagement metrics showing the effectiveness of their tailored approach. As they look to the future, Chris aims to enhance technical processes for complex projects, while Dexter focuses on expanding Crafted Essentials' impact on minority communities, ensuring both branches of the company continue to thrive with a balance of fun, creativity, and client prioritization.