Building for the new era of search

As the web evolves towards AI-driven discovery, there is a noticeable shift in traffic from traditional search engines to platforms utilizing large language models (LLMs) that directly provide information to users, prompting businesses to rethink how they maintain visibility and accurate content representation. Webflow's 2026 State of the Website Report highlights the importance of AI-search visibility for marketing and technical leaders. In response, Webflow is rolling out AI-powered SEO and AEO capabilities to improve on-page and technical SEO, and optimize content for better discoverability and understanding by both humans and machines. Despite Webflow's existing powerful SEO tools, the rise of AI in the marketing funnel presents new challenges, including a significant drop in SEO traffic across industries and frequent inaccuracies in AI-generated answers. This necessitates a shift in focus from traditional SEO to structuring sites for discoverability by both search engines and LLMs, prompting Webflow to enhance its offerings with AI-powered tools to help teams maintain visibility and ensure accurate content representation in this new search landscape.