Building a community-powered product roadmap

Managing feedback from over 500,000 Webflow users has become increasingly challenging due to the platform's rapid growth and the diverse range of uses for its services, such as building full production sites, prototyping, and creating animations. To create a community-driven product roadmap aligned with internal goals, Webflow must organize input from numerous communication channels, including forums, support tickets, social media, and emails. Unlike open-source software with public issue-tracking systems, Webflow relies on employees to manually duplicate customer issues for internal tracking, leading to a substantial backlog in systems like Github and Helpscout. The growth in forum Wish List posts, which serve as a primary mechanism for receiving feature requests, has exacerbated the challenge of providing timely feedback and managing duplicate submissions. Consequently, Webflow is seeking a more centralized and organized system to address these issues effectively.