Bringing Webflow to your agency

At the Webflow Conf 2022, Nick Kramer from Red Antler shared insights on successfully integrating Webflow across teams, highlighting strategies to overcome initial apprehension and embrace the platform's creative potential. He emphasized the importance of hosting workshops to demystify new tools, fostering a culture of learning to prevent reliance on a few power users, and creating accessible resources like Notion pages and Slack channels to facilitate self-paced education. By forming a steering group and adapting processes to client needs, Red Antler improved company-wide adoption of Webflow and enhanced collaboration, even involving clients in the learning process to gather feedback and iterate on onboarding methods. This approach empowered designers to take on creative and development roles, aligning project managers and clients with visual-first development, ultimately unlocking new levels of creativity and improving customer service.