Bring websites to life with web textures
Blog post from Webflow
Incorporating textures into digital web design bridges the gap between the tangible physical world and the digital realm, enhancing user engagement by evoking tactile sensations, emotions, and memories through visual cues. While textures can reinforce a brand’s identity and influence user behavior, their use in web design must be judicious to avoid visual overload and maintain clarity, especially on compact, two-dimensional canvases. Web textures, distinct from background patterns, are images that convey the look and feel of three-dimensional surfaces, adding depth and realism without serving as focal points. They are categorized into natural textures, which evoke outdoor sensations and enhance immersion, and human-made textures, which draw attention and reinforce thematic contexts, such as textiles for a tailor’s website or brick textures for a cafe's site. Both types of textures, when used effectively, can deepen user connections and make digital experiences more memorable and engaging.