Adapting to changing markets

At Webflow Conf 2023, industry experts discussed the rapid evolution of digital technology and how businesses can adapt by leveraging modern tools like visual development platforms. The conversation highlighted the trend of transforming business users into "citizen developers" who, without technical skills, can create web experiences using low-code and no-code solutions, thereby increasing agility and reducing reliance on traditional IT departments. Analysts predict that by 2026, a significant portion of digital experience development will occur outside IT, driven by the need for faster, more scalable solutions with a positive return on investment. The session underscored the importance of strategic partnerships and change management as companies navigate the challenges of integrating new technologies, with experienced partners playing a crucial role in helping enterprises develop new processes and optimize resources.