A team approach to large-scale design projects

Large-scale design projects, such as those for music festivals, require a robust core identity to maintain consistency across various applications while fulfilling practical requirements. At Niika, the approach begins with aligning on a concept that withstands all necessary deliverables, which involves listening to clients to understand their needs and expectations and sometimes balancing multiple decision-makers' desires. This process resembles therapy as it involves deep collaboration with clients to map out their hopes, preferences, and goals. The best core identities focus on achieving client goals with visual impact rather than just aesthetics. Once the direction is clear, the design phase begins with careful planning and breaking the project into manageable parts to handle the scale and potential reach of the design across different media.