7 best practices for your domain management strategy

Domain management is crucial for maintaining a secure and trustworthy online presence, as it combines branding and cybersecurity to protect your business's digital identity. A well-executed domain management strategy involves safeguarding your web address against impersonation attacks and service interruptions by reserving similar domain names and implementing security measures like domain locking, DNSSEC, and two-factor authentication. These practices prevent scammers from creating lookalike sites that can deceive customers into providing sensitive information, thus protecting your brand's reputation. By leveraging domain management tools from registrars and configuring security settings, businesses can swiftly address and mitigate threats, ensuring a reliable experience for their customers.