6 ways successful freelancers build strong client relationships

Freelancers can enhance their success and sustain their careers by focusing on relationship-building, both with new and existing clients. Being generous and following through on promises can help create a strong, positive reputation, making it easier to expand one's network. Rather than solely targeting potential clients, freelancers are encouraged to engage with their industry on a personal level to understand shared interests and foster genuine connections. Additionally, nurturing existing customer relationships is crucial, as statistics indicate a higher likelihood of securing ongoing projects with them compared to new clients, emphasizing the importance of customer retention in the freelance economy.