6 key steps to take before building a small business website

Creating a successful website design involves understanding the client's goals, brand identity, and the platform limitations they are currently using. It's crucial to communicate with the client to grasp the business's purpose, history, and future aspirations, whether they're a brick-and-mortar store or an online outlet. Analyzing the current website and its platform helps determine the creative freedom available while ensuring the design aligns with the client's vision. Highlighting what matters most to the client and their audience is essential, especially focusing on emotionally resonant aspects, as demonstrated in a case study involving a nonprofit organization whose redesign emphasized storytelling and visual engagement. This approach ensures the website effectively conveys the business's core message and resonates with its audience, leading to a successful digital presence.