6 different ecommerce business models you should be aware of

Ecommerce encompasses a variety of models beyond the commonly recognized business-to-consumer (B2C) private label model, and is classified into four major types: business-to-business (B2B), business-to-consumer (B2C), consumer-to-business (C2B), and consumer-to-consumer (C2C). B2B involves online transactions between businesses such as wholesalers and manufacturers, and it is projected to reach a significant market size despite its lower prominence compared to B2C, which involves direct sales from retailers to end consumers and focuses on modern marketing strategies. C2B is less well-known and involves individuals selling products or services to businesses, with freelancer platforms like Upwork exemplifying this model. C2C facilitates transactions among consumers themselves, with platforms such as eBay and Amazon leading this space, and earns revenue through listing and transaction fees while managing quality and consumer protection.