3 creative examples of businesses using Webflow CMS

The text explores how the Canadian life insurance company Emma leveraged a content management system (CMS) to enhance its SEO strategy, particularly targeting young mothers who are potential buyers of life insurance. By identifying that many first-time mothers search for baby names online, Emma utilized the Webflow CMS to create a comprehensive, indexable collection of baby names in both English and French, resulting in over 4000 dynamic pages that boosted search engine visibility. The company further enhanced user experience with a dynamic search feature using Jetboost, allowing customers to filter names by specific criteria. This strategic approach not only improved Emma's search rankings in Canada for relevant terms but also impressed investors with its innovative blend of content management and marketing techniques, ultimately contributing to business growth.