AI-Enabled eCommerce in TypeScript

The global landscape of e-commerce highlights the significance of effective search functionalities, as evidenced by the fact that over 50% of e-commerce sales are linked to users who utilize the search bar. Despite the massive online shopper base of 2.64 billion people, poor search experiences contribute to significant financial losses and impact brand perception negatively. To address common pitfalls such as poor responses, lack of multilingual capabilities, and limited search modalities, the concept of semantic search is introduced. This approach employs machine learning to convert data into numerical vectors for contextually accurate search results, using algorithms like approximate nearest neighbors (ANN) instead of traditional methods. The article outlines the development of an AI-enabled search application using technologies like Nuxt.js, Weaviate, and Cohere, emphasizing the importance of semantic search in enhancing e-commerce experiences by overcoming language barriers and supporting multimodal searches. This approach aims to improve conversion rates by providing more relevant search results, ultimately enhancing the overall user experience in the e-commerce sector.