Why we tore down our no-code site and went back to code

In a recent overhaul of their marketing site, the team moved away from visual editors, which, despite their speed, had led to technical and design issues, and instead embraced a code-driven approach to enhance workflow efficiency and agent collaboration. Recognizing that the problem was rooted in workflow rather than just website design, they focused on creating a system that integrates seamlessly with agents, utilizing well-documented frameworks such as Next.js and Tailwind, and separating content management into a platform like Sanity to allow agents to operate more autonomously. This shift allows agents to handle operational tasks while humans maintain oversight and strategic direction, thus fostering a more dynamic and scalable system where changes are transparent, reviewable, and reversible. By building a modular component architecture, the team ensured that agents could work effectively within a structured environment, optimizing for flexibility and coherence at scale while maintaining the human touch in defining intent and making critical decisions. The transformation signifies a broader change in design philosophy, highlighting the importance of building adaptable systems that keep pace with rapid change, enabling both agents and humans to contribute to the creation and management of digital assets efficiently.

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