PSTN Branded Calling With Vonage Voice API and First Orion

PSTN Branded Calling, facilitated by Vonage Voice API and First Orion, enhances the recognition and answering rate of outbound calls by displaying verified identity information such as the company's name, logo, and call purpose on the recipient's device. The process involves creating a branded calling program in First Orion, linking it to a Vonage virtual number, and using a Node.js application to trigger outbound calls. This setup allows businesses to integrate branded calling into existing workflows, improving call verification and trust. The First Orion INFORM platform manages the branded calling details and provides analytics and program-level controls, while Vonage handles call delivery. The integration requires setting up API credentials and configuring both the First Orion and Vonage dashboards. This approach not only boosts call recognition but also aligns with existing outbound calling systems, offering potential for further enhancements such as call authentication to increase trust in supported networks.