Nexmo has developed a connector for Mulesoft's Anypoint Platform, enabling users to integrate real-time messaging with enterprise apps and data, including WhatsApp's 1.5 billion active monthly users. The connector allows users to create messaging flows where messages will fallback to other channels like SMS if the initial message doesn't get a response. This solution is part of Nexmo's WhatsApp Business initiative, which has seen strong demand from businesses looking to integrate WhatsApp with their operations. The connector enables businesses to leverage WhatsApp for customer engagement and support use cases while maintaining end-to-end encryption for privacy. With this integration, users can build various workflows such as opt-in to WhatsApp messaging via SMS, CRM flows, connections to support chat platforms, and financial service transactional notifications. A demo of the WhatsApp Business solution will be shown at Dreamforce 2018 in San Francisco, showcasing how straightforward it is to set up notifications via WhatsApp for customer service.