Bots and AI: How Personal Will Personal Assistants Be?

AI-powered personal assistants will need to understand individual preferences and behaviors to provide relevant, personalized recommendations. However, their level of personalization may be influenced by factors such as user payment status or the presence of advertisers. If users pay for a membership, they are likely to receive tailored suggestions; otherwise, the system may prioritize corporate interests over user needs. The extent to which these assistants become channels for advertisers is uncertain and will depend on various market dynamics. Ultimately, the balance between personalization and advertising will be shaped by the interests of those who fund the systems.

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