How a pair of interaction designers used Voiceflow to create an unforgettable experience at SXSW

The Design Track of SXSW was sponsored by a global creative consultancy, and its event featured an interactive exhibit that explored the paradox of choice in human decision-making. Two interaction designers, Ryan Flynn and Briana Mazzio, built two proxy decision-makers, one with a machine-like interface and the other with a virtual reality interface, to test whether people would allow AI to make decisions for them. The experiment showed that people were more comfortable interacting with the machine, as it didn't carry the same judgmental tone as the all-seeing eye. The attendees' curiosity turned into excitement, and they enjoyed the conversational nature of the decision-makers. The event was a success, and the designers are now considering how AI can be used to personalize or scale businesses in the future, potentially democratizing healthcare and improving customer experiences.

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