SB is sharing their career journey as a conversational AI professional, starting with software engineering internships and eventually finding success in conversation design at companies like Rocket Mortgage and Instacart. They've learned the importance of explaining the value of their work to leadership, focusing on impact and data, and have developed best practices such as designing for users, listening to assistant speech, being mindful of space limitations, prioritizing accessibility, and ensuring inclusive language. SB emphasizes the need to define success criteria before starting a project, view failure as an opportunity for growth, and prioritize iteration and improvement over perfection. They also highlight the importance of advocating for oneself and educating others on conversational AI, particularly in industries where it may not be well understood.