Every business’ conversation designs are going to be specific to their business, the team leveraging conversational experiences, and the maturity of the organization when it comes to conversation design. To make conversations more personalized, you can account for common scenarios like First Time vs Returning Users, Existing Customer vs Anonymous User, Different Product SKU Experiences, Online vs Offline Availability for Live Human handoff, and Business Logic Scenarios. By considering these personas and designing a conversational experience around them, businesses can create a more robust user experience that increases containment of conversations, answers more questions, and creates more satisfied users.