The e-commerce industry continues to grow and become increasingly popular, driven by its ability to provide an engaging and interactive shopping experience. Live commerce, also known as live shopping or live streaming shopping, is a form of e-commerce where sellers promote and sell products in real-time through live video broadcasts, combining elements of traditional TV shopping channels with the interactivity and convenience of online shopping. This industry has gained significant popularity in recent years, especially in countries like China and South Korea, and has been adopted by many brands and retailers to engage with consumers and drive sales. Technology plays a crucial role in making live commerce more interesting, offering features such as improvised recommendations, high information density, increased conversion rates, and low latency live streaming. Various platforms support live commerce, including social media platforms like Facebook, Instagram, and TikTok, as well as dedicated live streaming platforms such as Amazon Live and eBay Live. With the rise of social commerce, individuals can leverage live streaming features on social media platforms to showcase and sell products to their audience. As technology continues to evolve, we can expect to see even more exciting developments in live commerce, including the integration of augmented reality, virtual reality, and artificial intelligence, creating real-time experiences that are both fascinating and accessible.