The emergence of technology has significantly impacted face-to-face communication, leading to an increased demand for real-time communication platforms like audio and video calls. Companies considering developing their own APIs or relying on managed services weigh the pros and cons of each approach. Developing in-house can be costly due to high R&D investments, manpower costs, and time investment required, with scalability being a major challenge. In contrast, buying APIs from managed services offers cost-effectiveness, saves development efforts, provides customization options, ensures secured communication, and offers scalable support with 24/7 technical assistance, ultimately protecting against platform abuse.