Conifer Retail, a mid-sized omni-channel retailer, faced a critical inflection point after failing its PCI DSS 4.0 audit, exposing weaknesses in its identity and access management (IAM) program. The company's security and compliance teams aligned on a north star to modernize their IAM program and adopted Veza's Access platform, which provided unified visibility into identities, automated reviews, entitlement mapping, and audit-ready evidence. By implementing a proactive identity-first governance model, Conifer Retail was able to achieve significant reductions in shared credentials, MFA enforcement, over-privileged accounts, and documentation trail for PCI DSS 4.0 compliance, positioning itself for the evolving landscape of compliance and security.