From Translation to Transformation: Automating Asset Localization

Vertesia's Generative AI platform is transforming the localization of global marketing assets by automating the adaptation of content to resonate with diverse audiences across various markets. While translation has been a major use case for generative AI, with over 60% of CMOs utilizing it, Vertesia goes beyond merely converting languages by integrating cultural nuance, contextual adaptation, regulatory awareness, and visual transcreation. The platform seamlessly integrates with existing digital asset management systems to automate the end-to-end localization process, adapting copy, visuals, and regulatory language for each target market with precision. Its pluggable API architecture facilitates efficient translation through leading transcription and translation services, while its computer vision models generate metadata to provide cultural context for creative assets. Additionally, Vertesia's scalable visual transcreation reimagines original content to fit specific cultural preferences, providing clear reasoning for each adaptation to maintain brand consistency and authenticity. This approach bridges the gap between traditional localization and creative transformation, enabling marketers to deliver culturally resonant global campaigns with greater speed and reduced manual effort.