What does Vercel do?

Vercel is a frontend-as-a-service product that makes it easy for engineers to deploy and run the user-facing parts of their applications, allowing teams to deploy their frontends independently from their backends. Vercel provides features like deploy previews, functions as a service, analytics, and more, making it easier to build and deploy modern web applications. The company also owns and maintains Next.js, a popular React-specific web framework, and has released supporting features to make its frontend cloud a legitimate place to build entire applications, including Edge Functions for serverless backend code, analytics, CLI/API interactions, and storage/databases. Vercel's focus on the frontend and abstraction of the backend positions it as a frontend cloud, providing managed infrastructure for developers to build faster.

Use this post, company, and trend context to find content marketing opportunities, perform competitive analysis, or address product feature gaps via the Plushcap MCP server or the Plushcap API.