WPP and Vercel: Bringing AI to the creative process

Vercel has expanded its partnership with WPP, integrating AI tools such as v0 and AI SDK into WPP's global creative teams, enabling faster design, prototyping, and deployment of digital experiences. This collaboration allows creative teams to reduce production times significantly, with WPP's internal pilots showing a 25% increase in digital production speeds. The partnership, which began in early 2024, has helped agency clients modernize their experiences, allowing for faster and more efficient content updates and feature deployments, while dissolving traditional role boundaries, enabling designers to blend UX, UI, and coding seamlessly. Agencies like VML North America, AKQA, and Ogilvy have benefited from adopting Next.js and Vercel, achieving notable improvements in site performance, cost reduction, and increased efficiency. Additionally, the partnership facilitates community-building and innovation, with initiatives like the WPP x Vercel AI Generative CX Hackathon, demonstrating the transformative potential of AI in digital experiences.