Why Vercel and Next.js are the perfect fit for this global fashion media group

L’Officiel Inc., a century-old fashion media group, migrated from a Ruby on Rails stack to Vercel and Next.js to achieve improved developer and end-user experience. The company aimed to optimize its site for SEO visibility and reduce the burden of infrastructure management. After a zero-downtime migration, they observed a 60% increase in site traffic across multiple countries, thanks to the optimized fonts, images, and user experience provided by Next.js and Vercel. With Vercel's Managed Infrastructure, L’Officiel could focus on user and brand experiences instead of managing their backend infrastructure, resulting in a more streamlined workflow and reduced overhead for the team. The company is now excited to see what the next century will bring with their new tech stack in place.

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