Vercel Web Analytics is now generally available, providing insights on top pages, referrers, and user demographics, as well as new functionality like filtering and custom events. This feature is available on all plans and offers a privacy-friendly tracking option using first-party analytics, which identifies users by a hash created from the incoming request. Setting up Web Analytics requires only three steps, resulting in faster page loading speeds compared to Google Analytics. The component also integrates seamlessly with popular frameworks like Next.js and React, allowing for more seamless data ingestion and reporting. Custom event tracking is available for Pro and Enterprise users, enabling them to track specific events like newsletter signups or CTAs, providing deeper insights into user behavior and helping build better products.