Vercel has announced a strategic partnership with WPP, a world leader in communications, experience, commerce, and technology, to further invest resources into co-developing an AI-first approach to digital experiences, facilitating quarterly global technology leader forums, optimizing project delivery efficiency through standardized development processes for Next.js and Vercel, providing early product roadmap access to WPP and its selected customers, and other initiatives. The partnership aims to build on the foundation of their previous collaborations with leading organizations like the International Olympic Committee, James Hardie, Fluor, and Country Road Group. According to CTOs from around the world, this partnership is expected to enable faster page load speeds for better SEO, reduce costs and increase ROI, ship and experiment with confidence, personalize and scale globally, and build more, configure less through framework-defined infrastructure. The partnership has already led to success stories like Hydrow, which achieved 3,000% faster site updates, 50% improvement in Core Web Vitals, and a significant reduction in authoring time, showcasing the potential of this collaboration to shape the future of the web.