Sitecore, a leading digital experience platform, developed Sitecore Stream, a dynamic AI-powered brand assistant that empowers marketers to interact with their brand content in a visually interactive and conversational way. The AI SDK used by Sitecore provides a seamless integration of AI with front-end user experience, prioritizing both AI performance and user interaction. With the AI SDK, developers can build interactive, AI-driven applications with tools and components designed to simplify development workflows. Sitecore's brand assistant uses Python on the backend, Next.js on the frontend, and the AI SDK to bring them together, leveraging real-time streaming to deliver fast responses that feel immediate and engaging. The AI SDK enables marketers to ask questions, brainstorm ideas, and generate content in real-time, providing an interactive and conversational experience where they feel like they're working with a virtual creative partner that understands their brand. Sitecore envisions a future where their clients can use features like brainstorming or finding visual assets, each requiring unique user experiences, and has laid the foundation for a future where AI-powered brand interaction is intuitive and deeply integrated with the unique needs of each brand.