The Tray.ai company migrated their marketing site to Vercel with the help of Roboto Studio, aiming to simplify infrastructure, improve developer experience, and consolidate thousands of pages. The old architecture was held together by legacy decisions, including an older version of Next.js and a rigid dev–stage–prod pipeline that slowed development. After the migration, Tray.ai achieved faster rollouts, more agile updates, and reduced build times from a full day to just two minutes. They implemented a hybrid approach with Static Site Generation, Server-Side Rendering, and Client-Side Rendering, and rebuilt their forms engine using Vercel Functions. The new architecture provides real-time visibility into changes, improved reliability, and resilience at the edge, allowing Tray.ai to deploy faster, validate ideas quicker, and debug issues more efficiently.