Technical audits: Optimizing cost, performance, and productivity

We've identified key performance bottlenecks in ecommerce applications that can impact revenue, including latency issues, resource waste, and developer friction. Audits reveal common patterns such as dynamic features vs static optimization, resource optimization, migrating from Pages Router to App Router, improving development velocity, and establishing sustainable building patterns. These challenges are often addressed by implementing targeted optimizations, such as using Edge Middleware with ISR for auth flows, defining image dimensions, and balancing developer experience with performance needs. Effective technical audits deliver the most value at specific inflection points in an application's lifecycle, helping teams navigate complexity systematically and establish patterns to maintain performance while adding new features.