SERHANT.'s playbook for rapid AI iteration

SERHANT., an AI-native real estate and media company founded by Ryan Serhant, utilizes its proprietary AI platform S.MPLE to enhance efficiency and productivity for real estate agents by automating repetitive tasks like market analysis and contact management. Under the leadership of Jeremy Bunting, VP of Engineering, the company successfully scaled from an internal pilot to accommodate over 900 agents without replatforming, leveraging technologies such as Next.js on Vercel and a React Native iOS app. The team prioritizes flexibility and rapid iteration in an evolving AI landscape by using Vercel's AI SDK, which allows integration with multiple models such as OpenAI, Claude, and Gemini, optimizing for cost, speed, and complexity. By maintaining an adaptable infrastructure, SERHANT. keeps its focus on innovation rather than constant rebuilds, ensuring its agents have a competitive edge. The company also boasts a strong media presence with SERHANT. Studios and educational outreach through SellIt.com, further solidifying its position as a leader in the real estate industry.