Vercel's deployment approach is built around application-aware routing, which integrates with the platform's infrastructure to provide a seamless and efficient experience for developers. This approach enables full context of deployments, domains, and logic, supporting standard routing and custom rules, while also interpreting application logic in real-time to make smarter decisions. The gateway provides automatic deployment, routing, and rollout behavior, thanks to its tight integration with framework code, allowing for instant global propagation pipelines and minimizing latency. Vercel's routing capabilities include aliasing domains on Vercel, de-aliasing, skew protection against version mismatches, a continuous, intelligent reverse proxy, programmatic routing functions, rewrites, and redirects. These features empower developers to control real-time routing with programmable logic, while preserving predictability and flexibility without sacrificing infrastructure management.